Does cross selling help? Does it attract the customer more and initiate more recall value? The answer to both of these is yes. You can do a number of wonders when it comes to branding your products with other promotion products all the time. A trade show for that matter can become more attractive to go to for the customer and engaging with cross selling.

Customers remember your brand better if they perceive it to be of better value and hence double value can boost their perceived value.

How do you go about branding your product with promotional products?

Here are 6 effective ways to do so.

1. Use complementary promotional products

There has to be a relation between your product and the promotional product. They have to supplement or complement each other. A promotional product which does not bring out the features of your product is not a useful choice.

The motto in cross selling with your product is to benefit your product and brand image more. The promotional product has to make your product stand out and more recognizable to the customer for the next time they go shopping to automatically choose your product. For example, most computer desktop or laptop sales endorse free accessories like headphones, USB drives, cleaning product or anti viruses or additional software. This automatically next time reminds the customer to go for the particular brand because of the customer delight the previous time.

2. Promote utility and regular use

Make sure whatever you promote with your product is not useless and is involved in daily usage or important utility tasks. A hard drive or zip drive with a laptop or desktop promotes back up storage on regular basis adding to double value in the customer’s mind.

Similarly, a skin care product can promote samples of other following products to increase its use together and induce further sale. Customer recognition and recall requires the product and promotional product to stay in their attention span more than just a couple of times. Hence, just like an advertisement or business card, the promotional product has to become of important utility or regular use to keep reminding the customer.

3. Keep in mind the combined advertising

When choosing a complementary promotional product, keep your advertisement in mind. The promotional product logo and design and caption have to fit in attractively with the promotion of your product.
Aesthetic value is of great important when designing call to action advertisement for your coming sale season or exhibitions. If you cannot decide for yourself, seek help from a professional to guarantee meshing of the two together.

4. Ask for ‘Call to Action’

Make sure your products together are call to action and so is the advertisement for sale. Are you promoting a spa product or brand? Make sure when the consumer is about to use one, he feels the need to go grab the promotional product. The trick to selling two brands together is to make it look like a complete package.

5. Look for a good dealer and keep within budget

Looking for a promotional product can be hassle in terms of choosing and deciding on. Where budget constraints come in to picture we recommend you do not buy something expensive as you will need to buy a bulk amount to go with the volume of your product.

At the same time we do not recommend you project a cheap choice or the customers will see through it. Do not promote for the sake of promoting. Cross selling can be very beneficial and done right; it can boost your brand image and product sales. There are number of examples of useful but not so expensive complementary products. A coffee brand may give away sleek looking mugs with itself. Shoe sales can promote shoe accessories, foot case products or sneakers can promote socks/ leg warmers with them.

6. Understand consumer behaviour

Most people love freebies. To the contrary that we think, people do not use free products, they do so but do not expect much mileage out of a freebie. Make sure the quality of the promotional product ensures long withstanding which will increase the value of buying your product in their mind.

Customers appreciate a marketer thinking and promoting value. A positive mark once made will last a long time for you in the consumer’s mind.